NHRA announced today that Dollar General, the nation’s
largest small-box discount retailer, will become the title rights sponsor of
the annual NHRA Full Throttle Drag Racing Series event in Topeka, Kan. The
Dollar General NHRA Summernationals will be held May 18-20 at Heartland Park
Topeka. For tickets, go to www.NHRATIX.com.
Dollar General boasts more than 700 stores in and around the
state of Kansas and intends to conduct in-market store activation programs for
the event. In addition to promotional rights, Dollar General will receive
broadcast elements, display space and signage on-site at the event, pre-event
customer activities, and corporate hospitality. It represents Dollar General’s
first involvement in NHRA Full Throttle Drag Racing.
“Having Dollar General as title rights sponsor of the Dollar
General NHRA Summernationals in Topeka affords NHRA and Heartland Park Topeka
with a great opportunity to reach and expose NHRA to a broad audience,” said
Gary Darcy, senior vice president of sales and marketing, NHRA. “To partner
with a retail outlet like Dollar General is a great way to deliver the NHRA
message to a broad audience and we look forward to activating the sponsorship
in the marketplace.”
Goodlettsville, Tenn.-based Dollar General Corporation is
the nation’s largest small-box discount retailer, making shopping for everyday
needs simpler and hassle-free by offering a carefully-edited assortment of the
most popular brands at low everyday prices in small, convenient locations.
Dollar General ranks among the largest retailers of top-quality brands made by
America’s most-trusted manufacturers, such as Procter & Gamble, Kimberly
Clark, Unilever, Kellogg’s, General Mills and Nabisco.
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