Friday, July 8, 2011
Misix Named Official Marketing Agency of Zizzo Racing
JOLIET, Ill. – Zizzo Racing is pleased to announce Chicago-based Misix, Inc. (pronounced MY-six) has entered into a partnership with the longtime NHRA Full Throttle Series Top Fuel team to become its official marketing agency. Misix will work with driver TJ Zizzo and the PEAK Motor Oil/Herculiner team to increase its visibility and search for additional marketing partners to give Zizzo the opportunity to race the full season and race for a championship.
“We have been involved in motorsports for the past four years and it has been our objective to get involved with NHRA Full Throttle Series drag racing,” said Misix, Inc., President Dan Martens. “Partnering with Zizzo Racing has accelerated our entry into the fastest sport in the world and we could not have chosen a better team to represent the MISIX brand.”
Misix Inc., is based in the Chicago area with an office in Milwaukee, Wis., as well and is a full service marketing company focused on helping businesses grow. They provide a full range of innovative services to help their clients succeed, including marketing and sales strategies, market research, economic analysis, event management and creative solutions.
“We are very excited about what Misix can do for Zizzo Racing,” Zizzo said. “Ever since Dan contacted us about working together, I’ve only seen positive things from him and Misix. We truly believe Misix is going to take this PEAK Motor Oil/Herculiner team to the next level and for us, that’s forming new relationships in the business world that will enable us to race full time in the NHRA Full Throttle Series.”
For more information on Misix, visit them on the Web at MisixInc.com.
Fans of TJ Zizzo and Zizzo Racing can find updates and photos of the PEAK/Herculiner Top Fuel team by checking out ZizzoRacing.com, Twitter.com/ZizzoRacing, and Facebook.com/ZizzoRacing. Videos of TJ and Zizzo Racing can be found at YouTube.com/TJZizzo.
Zizzo will race his PEAK/Herculiner rail in the 14th Annual O’Reilly Auto Parts NHRA Route 66 Nationals at Route 66 Raceway in Joliet. The stars of the NHRA will race under the stars this weekend, with the first round of qualifying starting Friday at 5 p.m. local time and the second scheduled to run at 8 with Saturday’s two rounds of nitro qualifying set to run at the same times. Eliminations start at 11 a.m. Sunday. For ticket information, call Route 66 Raceway at 888-629-RACE or visit them on the Web at Route66Raceway.com.
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