Dollar General Named Title Sponsor at NHRA Event in Topeka

NHRA announced today that Dollar General, the nation’s largest small-box discount retailer, will become the title rights sponsor of the annual NHRA Full Throttle Drag Racing Series event in Topeka, Kan. The Dollar General NHRA Summernationals will be held May 18-20 at Heartland Park Topeka. For tickets, go to www.NHRATIX.com.

Dollar General boasts more than 700 stores in and around the state of Kansas and intends to conduct in-market store activation programs for the event.  In addition to promotional rights, Dollar General will receive broadcast elements, display space and signage on-site at the event, pre-event customer activities, and corporate hospitality. It represents Dollar General’s first involvement in NHRA Full Throttle Drag Racing.

“Having Dollar General as title rights sponsor of the Dollar General NHRA Summernationals in Topeka affords NHRA and Heartland Park Topeka with a great opportunity to reach and expose NHRA to a broad audience,” said Gary Darcy, senior vice president of sales and marketing, NHRA. “To partner with a retail outlet like Dollar General is a great way to deliver the NHRA message to a broad audience and we look forward to activating the sponsorship in the marketplace.”

Goodlettsville, Tenn.-based Dollar General Corporation is the nation’s largest small-box discount retailer, making shopping for everyday needs simpler and hassle-free by offering a carefully-edited assortment of the most popular brands at low everyday prices in small, convenient locations. Dollar General ranks among the largest retailers of top-quality brands made by America’s most-trusted manufacturers, such as Procter & Gamble, Kimberly Clark, Unilever, Kellogg’s, General Mills and Nabisco.