(In addition to being named "The Official Radio-Controlled Performance Products of the NHRA," Traxxas will also sponsor new specialty Top Fuel and Funny Car specialty "race-within-a-race" programs. Photo by Brandon W. Mudd)
NHRA announced today that it has signed a multi-year
agreement with Traxxas, the leading manufacturer and seller of high performance
radio controlled vehicles. The agreement designates Traxxas as the “Official
Radio Controlled Performance Products of the NHRA” and will fully integrate the
Traxxas brand into all aspects of NHRA, including extensive multi-media rights,
broadcast elements and a strong on-site presence, including interactive
displays, signage, and entertainment features.
The sponsorship includes new Top Fuel and Funny Car
specialty “race-within-a-race” programs, both sponsored by Traxxas. The
specifics of the specialty programs, including locations for each event, will
be announced at a later date. Traxxas will provide $260,000 to fund the two
programs, with the Top Fuel and Funny Car specialty race winners receiving
$100,000 each.
“Traxxas comes to NHRA not only as marketing partners, but
as long-time fans of the sport,” said Mike Jenkins, owner and president,
Traxxas. “The extreme horsepower, speed, and excitement of NHRA Drag Racing is
a great match for the performance we build into our radio controlled products.”
Fans attending 2012 NHRA Full Throttle Drag Racing Series
events will easily see the Traxxas presence throughout each race track.
An interactive display within Nitro Alley will allow fans the opportunity to
test drive one of the many premium radio control vehicles the company has to
offer. In addition, Traxxas will conduct trackside entertainment during the
event to showcase the excitement, durability, speed and maneuverability of its
radio control vehicles. Also, Traxxas signage will be seen on the on-site
video screen.
“The program with Traxxas is one of the most comprehensive
and extensive official sponsorships in NHRA Drag Racing,” said Tom Compton,
president, NHRA. “As part of this sponsorship, we are very pleased to
introduce two new specialty programs for Top Fuel and Funny Car. These two
programs, which pair the best-of-the-best in the two top classes, will be
extremely popular with the fans and bring added excitement to the race
weekend.”
As part of the agreement, Traxxas will have a major role
during NHRA Full Throttle Drag Racing Series telecasts on ESPN, including
advertising both in the qualifying and eliminations shows, with broadcast
enhancements including an in-show sponsor feature and race ticker. Traxxas will
maintain a significant presence on NHRA.com and plans to provide outreach to
NHRA members with special members-only offers.
Earlier this month, Traxxas announced it will become the
primary sponsor for Courtney Force, who will make her debut in the Funny Car
class in 2012 in a Traxxas Ford Mustang. The much-anticipated arrival of John
Force’s youngest daughter to the Funny Car category will result in one of the
most exciting Automobile Club of Southern California Road to the Future Award
battles in NHRA history.
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